consumer premium

consumer premium
марк., потр. подарок [премия\] потребителю* (любой подарок от производителя или продавца, причитающийся к получению потребителем при покупке какого-л. товара; чаще всего существует в виде мелкого сувенира с фирменной символикой либо бесплатной дополнительной единицы этого же товара или другого товара того же производителя; используется как средство стимулирования продаж)
See:

Англо-русский экономический словарь.

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Смотреть что такое "consumer premium" в других словарях:

  • Premium-rate telephone number — Premium rate telephone numbers are telephone numbers for telephone calls during which certain services are provided, and for which prices higher than normal are charged. Unlike a normal call, part of the call charge is paid to the service… …   Wikipedia

  • Consumer cooperative — Consumer cooperatives are enterprises owned by consumers and managed democratically which aim at fulfilling the needs and aspirations of their members.[1] They operate within the market system, independently of the state, as a form of mutual aid …   Wikipedia

  • Consumer finance — in the most basic sense of the word refers to any kind of lending to consumers. However, in the United States financial services industry, the term consumer finance often refers to a particular type of business, sub prime branch lending (that is… …   Wikipedia

  • Premium Rich Media — (PRM) is the term used for online advertising that incorporates the use of photorealistic 3D, flash technologies and interactive online applications. It is incorporated into emerging advertising platforms such as in game advertising, 3D widgets,… …   Wikipedia

  • premium — consideration paid for an insurance policy. Glossary of Business Terms (1) The additional payment allowed by exchange regulation for delivery of higher than required standards or grades of a commodity against a futures contract. (2) In speaking… …   Financial and business terms

  • Premium — (1) Amount paid for a bond above the par value. (2) The price of an option contract; also, in futures trading, the amount the futures price exceeds the price of the spot commodity. Related: inverted market premium payback period. Also called… …   Financial and business terms

  • premium — A reward for an act done. Brown v. Board of Police Com rs of City of Los Angeles, 58 Cal.App.2d 473, 136 P.2d 617, 619. See also bonus A bounty or bonus; a consideration given to invite a loan or a bargain, as the consideration paid to the… …   Black's law dictionary

  • Consumer driven health care — Defined narrowly, consumer driven health care (CDHC) refers to health insurance plans that allow members to use personal Health Savings Accounts (HSAs), Health Reimbursement Arrangements (HRAs), or similar medical payment products to pay routine… …   Wikipedia

  • Consumer-driven health care — Health care in the United States Public health care Federal Employees Health Benefits Program Indian Health Service Medicaid Medicare Military Health System / TRICARE State Children s Health Insurance Program (SCHIP) Veterans Health… …   Wikipedia

  • premium — pre|mi|um1 [ˈpri:miəm] n [Date: 1600 1700; : Latin; Origin: praemium profit, reward , from emere to take, buy ] 1.) the cost of insurance, especially the amount that you pay each year ▪ insurance premiums 2.) an additional amount of money, above… …   Dictionary of contemporary English

  • Consumer behaviour — Psychology …   Wikipedia


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